But the case of millennials, as the new Phone Number Database Progressive campaign demonstrates, is different. The insurance company believes that some millennials , as they approach the most mature point of their adulthood, are terrified of becoming their parents. That is, people who no longer have fun and who must pay Phone Number Database attention to economic, home and professional responsibilities. The concept itself not only speaks volumes about the social context in which these individuals grew up. It's also a great idea to build a campaign around. This is how the new Progressive campaign was born.

In it you can see the character of Dr. Rick, a Phone Number Database man who helps these millennials not to become their parents. Throughout the video, he helps Phone Number Database them overcome challenges that might be characteristic of much older people. For example, telling a plumber how to do his job, finding lock buttons on an iPhone, or having too many pillows on the couch. Everything, with a deeply comic tone. How to keep in touch Phone Number Database with your co-workers while working remotely Why any campaign should now bet on comedy A few months ago, activations in the same style as this proposal were common.

In early March, Fanta created a campaign Phone Number Database celebrating the life and work of social media "idiots." KFC released an ad where several Colonel Sanders starred in a music video for their Russian audience. In February , Wendy dealt a reputational blow to McDonald's when she made her rival's former head chef praise her breakfast sandwich. Related Notes This brand created some pets, brought them to Mexico for a walk Phone Number Database and thus sells the witty trip 10 creative ads of the week every marketer needs to see Marketers still prefer blacklists to certify that your brand navigates a safe environment However, for a few months (and for obvious reasons) it has been difficult to see any campaign take on a much more comical tone.